When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the more followers, the more the influencer could charge. But with such a focus on numbers, came influencer fraud and…
I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five ways to spot those who partake in the act. But now I’m going to write about another aspect of…
I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products or be added to mailing lists. Sometimes I think it’s lazy on their behalf. Other times I can see…
Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to know about celebrities or the Insta-famous with millions of followers,…
“I quit!” I finally said it. The two words I thought I’d never say. I’ve been in this job three years, since I was 16. My first ever proper job. I was a waitress and barmaid in a family hotel and knew all the locals and regulars that walked through…
If you’ve ever been a sufferer of severe acne, you’ll know the depression that comes with it. When I say ‘acne’ I don’t mean a few spots here and there. That’s nothing. Side effects of my acne included; crying because of how ugly I looked, not wanting to leave my room because…
So this week I finished my first year of university. Where on earth did that time go?! Looking back, so much happened over that short nine months and I’ve definitely changed and grown as a person. Well for one, my hair colour has dramatically changed. I arrived at Liverpool John…