Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for the team. A little embarrassing to say the least, it led me to think – can influencer marketing work…

All-Ireland Football Final: ‘The Beautiful Game’

Let me set the scene Two teams. One trophy. Sunday 17th September 2017. Croke Park, the third largest stadium in Europe, at full capacity with 82,300 people viewing the game from inside the ground. The President of Ireland comes out to shake the hands of the players of the two…