8 of My Favourite Fashion Influencers to Follow
8 of My Favourite Fashion Influencers to Follow
My sense of style changes a lot. Most of the time I don’t even think I have a sense of
social media influencers
17 Influencer Marketing Trends to Look Out For in 2022
17 Influencer Marketing Trends to Look Out For in 2022
Due to the popularity of 2021’s Influencer Marketing Trends Predictions blog post that I wrote, I thought I would sit
How the Pandemic Impacted Influencer Marketing
How the Pandemic Impacted Influencer Marketing
This article originally appeared in the Winter issue of Strategic, which can be found here. The past two years have
The Ethics of Online Influencers
The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Wait, Am I A Marketer Now?
Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Why B2B Companies Should Be Using Influencer Marketing
Why B2B Companies Should Be Using Influencer Marketing
AD | Influencer marketing is continuing to grow. In 2019, the total spent on influencer marketing globally was $5.24 billion.
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
It came to light a few weeks ago that the UK government spent £63,000 on influencer marketing to promote the
The Influencer Pay Gap
The Influencer Pay Gap
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
Are Influencers Worth the Risk?
Are Influencers Worth the Risk?
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
What’s the Deal With Influencer Creator Houses?
What’s the Deal With Influencer Creator Houses?
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred
15 Influencer Marketing Trends to Expect This Year
15 Influencer Marketing Trends to Expect This Year
Hello and welcome to my very long TedTalk on what influencer marketing trends I expect this year. Before we start,
