New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I want to continue to follow. (Bare in mind I am still only 22, so this is very likely to…

Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the morning that I received my own results, now four years ago. I was able to receive all of my…

Is PR a Young Person’s Career?

In case you have clicked onto this blog post in a fit of rage, ready to go all ‘keyboard-warrior’ in my comments section, I can promise I am not saying that anyone is too old to work in PR – didn’t you note the title was a question? I am…

What It’s Really Like to Study PR

If you don’t already know, last week I graduated from university (not that I’ve plastered it all over social media or anything). It felt like a long time coming but also, those four years seemed to go by in a flash. Now that I have the piece of paper that…

What Even is PR in Today’s World?

I have just completed a four year degree in Business with Public Relations (PR). I spent one of those years working as a PR Assistant for a beauty company in London. Throughout those four years, I also interned with a lot of different agencies that specialised in PR and worked…

The UK’s Best PR Student Blogger 2019

A few weeks ago I was named the UK’s Best PR Student Blogger of 2019. You could say it was quite a way to top off my final year of university, but that wouldn’t cover it. I honestly can’t stress enough how life-changing this blog has been for me. And…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media Didn’t Exist’ because the hiding of likes got me thinking of all the other reasons I don’t like social…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere, their font and even their colour-scheme. But branding no longer solely belongs to companies on the stock exchange and…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what doesn’t and can take a lot of inspiration from other Influencers that are at the top of their game.…