It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and my favourite Christmas campaigns. But this week, there were quite a few that caught my eye, and so, here we are.
All of these campaigns caught my eye on social media and nowhere else. I didn’t see them in print, on my TV or hear them on the radio. It was all to do with social channels like Instagram, Twitter and LinkedIn.
Here are my favourites from the past week:
1. The Burger King Mouldy Burger
Shock value? Most likely.
Burger King and McDonald’s have been at an advertising-war of sorts for quite a while now. I documented it before in my favourite Halloween campaigns and Burger King and McDonald’s joint charity venture. This time, Burger King were taking a swipe at McDonald’s and showcasing what their burger looks like after it’s been left to age.
If you haven’t heard, there was a McDonald’s burger on display in a museum in Iceland that had apparently stayed ‘fresh’ for 10 years. Yep, doesn’t sound good to be eating it, does it?
Nando’s were quick to react to Burger King’s ad with one of their own, showing how one of their burgers looks in 3-4 minutes (scoffed). Nothing like some good reactive PR to rustle a few feathers.
2. Coca Cola Invisible Bottle
It’s amazing how synonymous we are with the Coca Cola bottle now that the company can erase it from their marketing materials, leave only the label and yet we can still visualise the bottle in our minds.
It’s also quite amazing how something so simple as the below advertising can be so effective and make such an impact. Often, less is more, and that is definitely the case in this new Coca Cola campaign.
Is there any other iconic brand out there like it? I don’t think so.
3. British Heart Foundation Swear Jar
I loved this little video of a boy trying everything to make members of his family curse so that he could start filling up the swear jar. It’s very simplistic and humbling short film, but hits home just the same.
The boy is trying to raise funds for vascular dementia which you can see his grandad suffers from at the beginning of the video. I wouldn’t recommend watching if you’re in a weepy state at present.
Watch the video below:
4. Gregg’s Black Card
I am still yet to ever enter a Greggs or buy anything from one (nope, not even a vegan sausage roll) but I do know them as one of the best companies when it comes to campaigns.
They’re great on social media, and with the unveiling of the new Gregg’s Black Card by offering the very first to Stormzy, they made quite a lot of noise on Twitter.
The earliest Black Card that I can remember was the Nando’s Black Card – another chain I’m not that hyped over – where the card was given to celebrities claiming to be big fans of the brand and who, having the card, would be entitled to free Nando’s forever.
Hence why I constantly proclaim my love for Diet Coke in the hope that if I ever one day become famous and Diet Coke issue a brown-coloured card that I would be first in line to receive free Diet Coke for the rest of my days. One can only dream.
Who will be next to receive the prize of a Gregg’s black card? I always remember Adele being a lover of Greggs, but I’m guessing with her recent weightloss, she will not be wanting a lifetime supply of sausage rolls.
5. Girls Girls Girls Magazine ‘Be A Lady They Said’
Well this didn’t half break the internet this week. A video went viral on Instagram that featured Cynthia Nixon (who you’ll remember from Sex and the City) narrating a short feature film of what girls should act like, how they should behave and how we’ve been told to live our whole lives.
You’ll know that I’m already a huge advocate of anything female-orientated and pushing for female rights, so this was right up my street. From start to finish the short video hit the nail on the head every time.
As women, we’re constantly told how to look, how to dress, how to fix ourselves and how to improve, but it is always contradicting and always to please someone else, not ourselves.
We should be skinny, but men also like girls with meat on their bones. We should be smart but not be intimidating or bossy. We should get botox, lip fillers, tummy tucks and face lifts but men also prefer natural beauty. Dress up, dress down, say yes, say no, speak up, stay quiet and remember your place. I can’t wait to see what this magazine produces next!
Watch the video below!