#FridayFive: Five Ways to Help Stop the Spread of COVID-19

It seems like this post is needed, because the numbers aren’t going down. In fact, they’re only on the up and it’s only getting worse here in America. We’re ok for the moment here in New York, but as we see all of the southern states start to spike again,…

#OCinNYC | Summer’s Coming!

June already? Hello Summer! Funny how this definitely won’t be the summer that I first imagined when I moved to New York last September. It’s hot, sticky and sweaty just as it was when I arrived, but there are no outdoor parties, gatherings and no tourists whatsoever. However, we have…

Is the Beauty Industry Controlled by Influencers?

Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be the beauty editors’ reviews that would make or break a product. Now though? Do you even read magazines? Do you know who the beauty journalists are? Do they have any…

#FridayFive: Five Books I’ve Recently Read | Chapter Nine

Another five books down already; I’m getting through these books way too quickly. 30 books in the bag now for 2020, I’m almost at my target of 52 books for the year. I remember thinking in January that just surpassing my number of 15 for 2019 would be good enough,…

#FridayFive: Five Ways to be an Activist for Change

I’ve seen so many posts on Instagram, Facebook and Twitter about political change, about injustice, about wars happening in other countries and what we can do to help. It’s been a nice change from the usual pictures of avocado toast (very guilty) and people going about their everyday lives. Now…

Is PR ‘Essential’?

A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according to 1,000 or so people in Singapore). Of course, the essential workers are nurses, doctors, shopkeepers, cleaners and deliverymen (or women). Does anyone know what a Hawker is? Who made…

What Happens When You Go Off the Grid?

Just imagine it. A world without social media. A world where no one but your closest friends know what you’re up to. A world where you don’t post what you’re eating for dinner. A world where you don’t compete for the number of likes on your pictures. Just imagine it.…

#FridayFive: Five Books I’ve Recently Read | Chapter Eight

Welcome to chapter eight of my book review series. 40 books in the bag already, or should I say on the shelf? Anyway, I’m well on my way to my 52 books in 52 weeks challenge, with 28 books read since January 1st. I’ve put together a full list of…

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…

Every Book I’ve Read in 2020

I wanted somewhere that I could have a long list of the books I’ve read, instead of having just the installments of five books at a time. This will be an extensive list that I will keep updating as the year progresses and hopefully before the end of the year…