A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…
#FridayFive: Five Things to do in New York at Christmas
Christmas in New York is something that almost everyone has on their bucket lists. It is truly a magical place to be at this time of year and ever since I…
#OCinNYC | Month Three in NYC
November was a busy month here in New York. With Thanksgiving, a lot of sport, some boozy activities and some exploring, there wasn’t a dull moment. I’m now starting to understand…
Thanksgiving in The Hamptons
Last weekend was the biggest holiday in the American calendar. Not something that we celebrate back in Ireland or the UK, but they definitely take Thanksgiving very seriously here. Since a…
#FridayFive: Five Things I’m Thankful for this Thanksgiving
It’s my first Thanksgiving here in the US and I’m heading off to the Hamptons where I’ll be spending the long weekend, but I will leave all of that for another…
How Long is Left for Kylie Cosmetics?
Just two days ago the news was released that Coty had purchased a 51% share of Kylie Jenner’s beauty empire, Kylie Cosmetics making them the majority shareholder in the organisation. Definitely…
#FridayFive: Five Things More Important Than How Many Likes You Get …
Is it just me or do our lives revolve around Instagram? I spend the majority of my day on it (ashamedly) and it’s where I find out what all of my…
#OCinNYC | October in New York
I’m 1/6th of my way through my year in New York already and have been here a full nine weeks. It feels like I’ve been here a lifetime but at the…
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
How I Wrote My Dissertation in Three Weeks
Ah, the dissertation. That one word that everyone dreads to hear when they begin their final year of university. But why is it that we view the dissertation as the essay…