Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise rapidly. With more followers came more recognition and more of my friends were starting to discover and support this…

Three Excuses We Need to Stop Making

Excuses, excuses, excuses. Over the past while, I’ve made the conscious decision to stop making excuses for myself or putting things off that I should be doing (ahem, dissertation). The number one excuse I find myself using is ‘I don’t have time’. We all have the same amount of hours…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot of us are afraid to pick up the telephone and speak out loud to people, how do we go…

Is It Such A Bad Thing to Be A ‘PR Girl’?

Sometimes I cringe when I see a #PRGirl post or even an account solely dedicated to the term on Instagram. Are we belittling ourselves by using that term? Do we want to be seen as everything cliché that comes along with that label? Personally, I’m not going to take serious…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three days with everyone telling their followers/friends that it was a ‘must watch’. I can vouch and say that if…

#FridayFive: Five Reasons to Leave Your Comfort Zone

Hello, ’tis me. Apologies for the brief hiatus but I’ve had a very busy week! There was no #FridayFive post last week (the first one I’ve missed since September!) due to a quiet dinner gathering with friends after work at 6pm ending in Popworld at 4am. The unplanned nights are always the…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five ways to spot those who partake in the act. But now I’m going to write about another aspect of…

Three Things My PR Degree Didn’t Teach Me

I’m now almost at the end of my PR degree at Liverpool John Moores University. Where on earth has that time gone? These may have been the quickest four years of my life as it feels like yesterday I was sat in my room in Grand Central student accommodation cursing…

#FridayFive: Five PR Predictions for 2019

We’re now four days into the New Year and I’m hoping this January doesn’t last a lifetime like last January did. My New Year goals don’t actually kick in until Monday the 7th as I’m still at home in Ireland and well, there’s still a lot of Diet Coke left…

2019: New Year, Same Me, New Goals

I usually can’t wait for January 1st to start the New Year with new goals and a clean slate. It kind of feels like anything that happened in 2018 is forgotten about and all sins and embarrassing moments can be erased from memory. But this year I’m feeling quite bleurgh…