Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much…

#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and…

Stop the Press! Is the End in Sight for Print Publications?

Newspapers are widely known as ‘yesterday’s news’ and in a generation of having the news at our fingertips 24/7, why would we want to read about what happened yesterday? Millennials live…

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also…