When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It was only a few months ago that Tesco introduced different skin-tone plasters. I didn’t even know this was not…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…

#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and my favourite Christmas campaigns. But this week, there were quite a few that caught my eye, and so, here…

Stop the Press! Is the End in Sight for Print Publications?

Newspapers are widely known as ‘yesterday’s news’ and in a generation of having the news at our fingertips 24/7, why would we want to read about what happened yesterday? Millennials live such a fast-paced life that they want to know something the second it happens. Most young people have newspapers…

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to know about celebrities or the Insta-famous with millions of followers,…