How to Go Viral, the Ocean Spray Way

How to Go Viral, the Ocean Spray Way

If you thought I would have the ultimate how-to guide on how to make a post go viral on social media, then you my … View Post
#FridayFive: Five Email Newsletters Worth Subscribing to

#FridayFive: Five Email Newsletters Worth Subscribing to

Emails. As if we don’t get enough of them, you want me to subscribe to more? Well the five below are definitely worth … View Post
If the Marketer Can’t Get it Right, How Can the Influencer?

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to luxurious islands, free products … View Post
Why Don’t Network Marketers Use #Ad?

Why Don’t Network Marketers Use #Ad?

These two little letters seem to cause a lot of controversy on social media. Some of us like them, some of us don’t. … View Post
Is This the End for TikTok Already?

Is This the End for TikTok Already?

Yesterday, Instagram revealed a new feature called ‘Reels’. What that means is, Instagram is now allowing you to create videos in the exact same … View Post
Influencer Marketing VS Network Marketing

Influencer Marketing VS Network Marketing

Hello and welcome to another short Ted Talk about influencer marketing. Today’s hot topic is about network marketing and comparing it to influencer … View Post
Why Brands Need Diversity in Marketing

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. … View Post
When Will We Finally Be Fully Inclusive?

When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote … View Post
Where Did the Virtual Influencers Go?

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those … View Post
Coronavirus: But Make it Fashionable and Profitable

Coronavirus: But Make it Fashionable and Profitable

Now that we’re eight or nine weeks into lockdown – who’s counting anymore? – it seems we’ve become accustomed to a new way … View Post