The Ethics of Online Influencers
The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Marketing
Wait, Am I A Marketer Now?
Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
Reasons Why Your Business Location Will Affect Your Success
Reasons Why Your Business Location Will Affect Your Success
If you are running a business, chances are you have probably given some thought to your location. But did you
Here’s How To Manage Your Business Costs More Effectively
Here’s How To Manage Your Business Costs More Effectively
As a business owner, you always need to make sure that your costs are a top priority. The right strategy
The Benefits of Digital Marketing
The Benefits of Digital Marketing
If you are fresh out of school and still don’t know what you want to do or become later on
How to Increase Brand Awareness
How to Increase Brand Awareness
It’s a competitive field out there. Amidst competitors, having a known and trusted brand can guarantee a successful business. Popular
Ep9: How to Create Attention-Grabbing Content with Carlijn Postma, Author of Binge Marketing
Ep9: How to Create Attention-Grabbing Content with Carlijn Postma, Author of Binge Marketing
Welcome to episode 9 of The Orlagh Claire Podcast! This week, I am in conversation with Carlijn Postma, an award-winning
How To Increase Customer Loyalty
How To Increase Customer Loyalty
AD | Securing a customer is generally the main goal of any type of business, but what isn’t always considered
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Everything You Need to Know About the Granfluencer
Everything You Need to Know About the Granfluencer
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
5 Ways Influencers Add Value to Brand Campaigns
5 Ways Influencers Add Value to Brand Campaigns
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
What Instagram Must Do To Stay Relevant
What Instagram Must Do To Stay Relevant
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
