Is This the End for TikTok Already?

Yesterday, Instagram revealed a new feature called ‘Reels’. What that means is, Instagram is now allowing you to create videos in the exact same form as TikTok.  With America threatening to ban the app on September 15th and India already having done so, the security breaches are of main concern…

Influencer Marketing VS Network Marketing

Hello and welcome to another short Ted Talk about influencer marketing. Today’s hot topic is about network marketing and comparing it to influencer marketing. What is network marketing I hear you say? Have you heard of pyramid schemes? Have you heard of Herbalife, Nu Skin, Arbonne and Avon? Yes, even…

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…

When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It was only a few months ago that Tesco introduced different skin-tone plasters. I didn’t even know this was not…

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and came across the term while researching influencer marketing trends. Related: How I Wrote My Dissertation In Three Weeks I…

Coronavirus: But Make it Fashionable and Profitable

Now that we’re eight or nine weeks into lockdown – who’s counting anymore? – it seems we’ve become accustomed to a new way of life. Only a mere number of days ago we would have been offended by fashion brands and sports brands selling masks for profit, instead of giving…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue with a new taking. TikTok has been taking over my Twitter and Instagram feeds with everyone slowly migrating to…

Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to the situation, offering delivery services or pick-up only. Other businesses have had to try and cope with the new…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures; some shocking, some expected. The report was titled, “The State of Influencer Equality™” by IZEA and was published in…