Marketing

Influencer Marketing
April 6, 2021

Will We Soon Consume Influencer Content by Paying Subscription Fees?

A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise

Influencer Marketing
March 3, 2021

Everything You Need to Know About the Granfluencer

Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all

Influencer Marketing
February 26, 2021

5 Ways Influencers Add Value to Brand Campaigns

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

Influencer Marketing
February 24, 2021

What Instagram Must Do To Stay Relevant

You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform

Influencer Marketing
February 17, 2021

Five Reasons to Work With Nano Influencers

By now you probably know what an influencer is. However, your definition of an influencer is probably very different than

Influencer Marketing
January 13, 2021

15 Influencer Marketing Trends to Expect in 2021

Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer

Career Advice
January 13, 2021

10 Reasons Your Business Should Outsource in 2021

Are you considering outsourcing aspects of your business? Outsourcing has enjoyed a surge in popularity in recent years and is

Blogging
January 12, 2021

SEO and Marketing Tips For Beginners

Starting a business is a great way to bring in some extra income. For some, working for yourself might be

Influencer Marketing
December 2, 2020

No Ad, No Consequences?

One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,

Influencer Marketing
October 21, 2020

How to Go Viral, the Ocean Spray Way

If you thought I would have the ultimate how-to guide on how to make a post go viral on social

Friday Five
September 25, 2020

Five Email Newsletters Worth Subscribing to

Emails. As if we don’t get enough of them, you want me to subscribe to more? Well the five below

Influencer Marketing
September 2, 2020

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to