#FridayFive: Five Ways to be the Best Intern

When I say ‘be the best intern,’ I really mean, ‘be the best intern the office has ever had.’ Really. You want to leave your mark and set the bar high for any intern that has to follow in your footsteps. I try my best to put everything I have…

The ‘Purpose’ of PR

Perhaps you may have seen the advert that circulated last week, showing a woman switching jobs from PR to work for a charity, which was labeled with having ‘more purpose’. As you can imagine, this caused widespread annoyance as it was coming across that the charity were insinuating that PR…

Why I Chose Liverpool John Moores University

Making life-changing decisions are never easy. I always worry that I’m going to choose the wrong path, the wrong city, the wrong accommodation, the wrong job, all of it. I’m forever wishing I could time-travel to the future to see what decisions I should be making and especially to see…

#FridayFive: Five Things You Learn Living Alone

I’ve been living fully on my own for the past six months now. I couldn’t wait to finally have my own place, finally feel like a proper adult and finally feel like I had my life together. I have the most amazing flat in Liverpool City Centre that’s cheaper than…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise rapidly. With more followers came more recognition and more of my friends were starting to discover and support this…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot of us are afraid to pick up the telephone and speak out loud to people, how do we go…

Is It Such A Bad Thing to Be A ‘PR Girl’?

Sometimes I cringe when I see a #PRGirl post or even an account solely dedicated to the term on Instagram. Are we belittling ourselves by using that term? Do we want to be seen as everything cliché that comes along with that label? Personally, I’m not going to take serious…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three days with everyone telling their followers/friends that it was a ‘must watch’. I can vouch and say that if…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five ways to spot those who partake in the act. But now I’m going to write about another aspect of…

Three Things My PR Degree Didn’t Teach Me

I’m now almost at the end of my PR degree at Liverpool John Moores University. Where on earth has that time gone? These may have been the quickest four years of my life as it feels like yesterday I was sat in my room in Grand Central student accommodation cursing…