Why I Chose Liverpool John Moores University

Making life-changing decisions are never easy. I always worry that I’m going to choose the wrong path, the wrong city, the wrong accommodation, the wrong job, all of it. I’m forever…

#FridayFive: Five Things You Learn Living Alone

I’ve been living fully on my own for the past six months now. I couldn’t wait to finally have my own place, finally feel like a proper adult and finally feel…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot…

Is It Such A Bad Thing to Be A ‘PR Girl’?

Sometimes I cringe when I see a #PRGirl post or even an account solely dedicated to the term on Instagram. Are we belittling ourselves by using that term? Do we want…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five…

Three Things My PR Degree Didn’t Teach Me

I’m now almost at the end of my PR degree at Liverpool John Moores University. Where on earth has that time gone? These may have been the quickest four years of…

#FridayFive: Five PR Predictions for 2019

We’re now four days into the New Year and I’m hoping this January doesn’t last a lifetime like last January did. My New Year goals don’t actually kick in until Monday…

2019: New Year, Same Me, New Goals

I usually can’t wait for January 1st to start the New Year with new goals and a clean slate. It kind of feels like anything that happened in 2018 is forgotten…