Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer
One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,
It seems to be a slow process, but little by little, brands are beginning to introduce more range to their
There are many ways of getting information out far and wide in today’s world. We have the news on TV,
I’ve had a vision for a long time of myself sitting in a café in Bali, working on my laptop
I learnt about crisis management and crisis communications at university, but never had to actually use what I had learnt.
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We