Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue with a new taking. TikTok has been taking over my Twitter and Instagram feeds with everyone slowly migrating to…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake they make, the whole world labels them as finished, career over, no way of return. It seems that we are all very quick to judge…

#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as a place to share images with friends and family, but now has become a huge numbers game. I wrote…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise rapidly. With more followers came more recognition and more of my friends were starting to discover and support this…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot of us are afraid to pick up the telephone and speak out loud to people, how do we go…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that was invested in these Influencers, the work that they were doing with other brands and how they were able…

A Recap of the #AskOrlagh Twitter Chat

In case you missed the Twitter Q&A with me last Tuesday, I thought I’d put some of the main questions here along with my answers plus a little more detail. No 140 character count here, that’s for sure. The Twitter chat was focused on blogging, university, placements, careers and personal…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products or be added to mailing lists. Sometimes I think it’s lazy on their behalf. Other times I can see…