A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
I wrote a blog recently about what Instagram needed to do to stay relevant. I questioned whether the app would
FYI, you don’t need 100,000 followers on social media to be an influencer. In fact, anyone can be an influencer,
I came to a realisation when lying in bed last night that Instagram just really isn’t good for one’s self-esteem
It’s quite hard to keep up with social media these days. My apps seem to be updating every five minutes,
Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands
I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but
Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as
You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes
Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a
These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all
This blog post is all about the average lifespan of an influencer. When I worked in Influencer Marketing during my
