Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake…

#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I…

A Recap of the #AskOrlagh Twitter Chat

In case you missed the Twitter Q&A with me last Tuesday, I thought I’d put some of the main questions here along with my answers…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in…