Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake…

#FridayFive: Five New York-Irish Influencers to Follow

Before I moved to New York, I used to follow a lot of people that already lived there to give me motivation and inspiration to…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to…

Influencers with a Social Cause: The No Filter No Future Campaign

From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also…

Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving…

#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a…