Is the Beauty Industry Controlled by Influencers?
Is the Beauty Industry Controlled by Influencers?
Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be
Social Media
What Happens When You Go Off the Grid?
What Happens When You Go Off the Grid?
Just imagine it. A world without social media. A world where no one but your closest friends know what you’re
Why Brands Need Diversity in Marketing
Why Brands Need Diversity in Marketing
Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands
Where Did the Virtual Influencers Go?
Where Did the Virtual Influencers Go?
It was around this time last year when I first learnt of virtual influencers. I was in the midst of
Is TikTok the New Instagram?
Is TikTok the New Instagram?
I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but
Can Influencers Help #FlattenTheCurve?
Can Influencers Help #FlattenTheCurve?
There are many ways of getting information out far and wide in today’s world. We have the news on TV,
Five Ways to Stay Connected in Isolation
Five Ways to Stay Connected in Isolation
I’ve started to talk about the ‘rona quite a lot recently. On Monday, I blogged about what it’s like to
Brands Making the Best and Worst of a Bad Situation
Brands Making the Best and Worst of a Bad Situation
Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses
IFH: Influencing From Home During the Coronavirus Pandemic
IFH: Influencing From Home During the Coronavirus Pandemic
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We
Can Influencing Be Taught?
Can Influencing Be Taught?
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an
Should Influencers be Certified in Advertising?
Should Influencers be Certified in Advertising?
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links
Dealing with Diversity in Influencer Marketing
Dealing with Diversity in Influencer Marketing
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the
