Is TikTok the New Instagram?
Is TikTok the New Instagram?
I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but
Social Media
Can Influencers Help #FlattenTheCurve?
Can Influencers Help #FlattenTheCurve?
There are many ways of getting information out far and wide in today’s world. We have the news on TV,
Five Ways to Stay Connected in Isolation
Five Ways to Stay Connected in Isolation
I’ve started to talk about the ‘rona quite a lot recently. On Monday, I blogged about what it’s like to
Brands Making the Best and Worst of a Bad Situation
Brands Making the Best and Worst of a Bad Situation
Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses
IFH: Influencing From Home During the Coronavirus Pandemic
IFH: Influencing From Home During the Coronavirus Pandemic
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We
Can Influencing Be Taught?
Can Influencing Be Taught?
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an
Should Influencers be Certified in Advertising?
Should Influencers be Certified in Advertising?
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links
Dealing with Diversity in Influencer Marketing
Dealing with Diversity in Influencer Marketing
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the
Five Viral Social Media Campaigns From This Week
Five Viral Social Media Campaigns From This Week
It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at
Does Politics Belong in Influencer Marketing?
Does Politics Belong in Influencer Marketing?
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America,
Cancel Culture Needs to be Cancelled
Cancel Culture Needs to be Cancelled
Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as
Five New York-Irish Influencers to Follow
Five New York-Irish Influencers to Follow
Before I moved to New York, I used to follow a lot of people that already lived there to give
