How Influencer Marketing Will Work on TikTok
How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about
Social Media
A Look Back at Influencer Marketing in 2019
A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding
Five Things More Important Than How Many Likes You Get on Instagram
Five Things More Important Than How Many Likes You Get on Instagram
Is it just me or do our lives revolve around Instagram? I spend the majority of my day on it
Does Influencer Marketing Belong in the Sports Industry?
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Influencers with a Social Cause: The No Filter No Future Campaign
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
Is ‘Influencer Privilege’ a Thing?
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received
Five Reasons I Sometimes Wish Social Media Didn’t Exist
Five Reasons I Sometimes Wish Social Media Didn’t Exist
You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes
How Instagram Hiding Likes May Affect Influencer Marketers
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea.
Why You Need to Think About Your Personal Brand
Why You Need to Think About Your Personal Brand
We all know what a brand is and when thinking about brands, the first few that come to mind are
LUSH Are Flushing Social Media Down the Drain
LUSH Are Flushing Social Media Down the Drain
Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting).
Five Ways Instagram Negatively Affects Your Mental Health
Five Ways Instagram Negatively Affects Your Mental Health
I spend too much time on Instagram. I know that, you know that, the majority of my Instagram followers know
Leveraging Social Media as a Music Artist: The Capaldi Way
Leveraging Social Media as a Music Artist: The Capaldi Way
Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a
