Undoubtedly, digital marketing is a game-changer that, when harnessed effectively, can revolutionise your marketing campaign and deliver significant outcomes.
A staggering 60% of small businesses are already leveraging digital marketing, and a survey on Statistica revealed that 1.3% of respondents attributed their small business’s success to digital marketing.
This underscores the crucial role of digital marketing in today’s business landscape.
With this in mind, if you’re unsure of the best digital marketing methods or how they can be best for your specific business, these ideas can help you get started and see how digital marketing can positively impact your business.
Remember, these methods are not complex or inaccessible but rather simple and straightforward, empowering you to take control of your digital marketing strategy.
Pay per click
Pay-per-click or PPC (or Search Engine Marketing [SEM]) is one of the most effective digital marketing methods for small businesses, and 79% of marketers say that PPC is effective for their campaigns.
It is one of the best ways to get ongoing, consistent, high-traffic volumes to your website. The advertiser pays a fee for creating an ad based on keywords they want to be found for.
When those search terms are put into a search engine, the ad appears, and the advertiser pays a fee each time an ad is clicked. You need to know what search terms to target and how to reach your desired audience.
If you are unsure how to do this, you can work with a Pay Per Click Agency to create your perfect PPC campaign.
Google my business
An effective and free way to boost your digital marketing campaign is to complete your Google My Business profile. This shows your business details when people search for your business.
Let’s say your company name is Local Doggy Day Care. When people Google this, and you have a complete profile, users get shown your entire business details, an image if you have supplied one, and your opening hours, website, contact details, etc. They have everything they need, pushing you to the top of the search results.
Social media marketing
Another free option is social media marketing. Now, it isn’t just as simple as putting out posts and hoping people engage; there is a lot that goes into a successful social media campaign to let you boost varsity and gain the cadence and sales required.
If you are natural on social media, you can use this to your advantage and show your business in an authentic light with you front and centre to appeal to customers.
However, working with a social media marketing agency can be beneficial for those who aren’t as adept on these platforms.
My top tips for social media marketing include:
- Create a strategy and know what results you want
- Identify the platform your target audience uses the most
- Focus on creating shareable content that others are interested in
- Be authentic and build a genuine brand voice
- Engage with followers; remember social media works best when everyone is social
- Be constant
- Track and analyse posts, engagement, and results of the week, including what you do and how you do it.
Digital marketing can be extremely beneficial for your business, and there are multiple avenues you can use. These are three top ways you can utilise digital marketing for lower costs for small businesses while still getting the results you need.
This affordability should give you confidence and security in your decision to invest in digital marketing.
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