Want to keep your customers updated on new products, events and promotions?
There are a few ways to keep customers in the loop. This can be a great way to encourage customers to keep coming back.
Below are some of the best mediums for keeping your customers updated.
Emails are one of the most basic and effective ways to keep customers updated on company news. By encouraging customers to join your email mailing list, you can regularly send them all kinds of updates.
A big advantage of emails is that you can provide a lot of information with them. A disadvantage of them is that they can often go unread if a customer is already subscribed to many other mailing lists.
Using the best marketing automation software you can break up email lists into segments and send automated personalised emails based on individual customer behaviour such as birthday messages, abandoned shopping cart reminders and personalised product recommendations.
SMS involves sending updates via text message. Texts have a 98% open rate compared to the 20% open rate of emails.
A drawback of texts is that you cannot put as much information into them as emails – links to webpages are often necessary when it comes to important updates that cannot be expressed in a single text.
As with emails, you can encourage customers to receive updates by asking them to join a mailing list. Texts can be automated in many of the same ways as emails.
If a customer has downloaded your app, you can ask for permission to send app notifications. These can be another great way to keep customers updated on company news.
As with texts, you don’t have many characters to get your message across, however you may be able to encourage customers to open your app for more information.
Social media posts
You can also keep customers updated via social media posts. This involves encouraging customers to follow you on your social media pages.
Social media posts can take the form of text, images or videos. Different types of content rules apply to different social media platforms – while on Twitter you have a very limited number of characters to get your point across, Facebook allows you to post much more lengthy posts.
Similarly, videos posted on Youtube can be much longer than those on TikTok. Social media could be a better tool for keeping young customers in the loop.
Direct mail newsletters
It’s also possible to send out traditional physical newsletters. Such newsletters are not as popular nowadays due to being relatively slow and more expensive.
That said, there may be certain demographics that value physical newsletters such as older consumers who are not so digitally-savvy. There are companies that you can use to print and send out newsletters for you.