Securing a customer is generally the main goal of any type of business, but what isn’t always considered is the object of repeat custom.
Encouraging your clientele to shop with you again as a loyal customer can provide considerable benefits for your brand, and luckily it needn’t be as difficult as you might expect to get started today.
So, if you would like to find out more about how you can increase customer loyalty to boost your business, then read on to uncover some of the best tips and tricks that you and your team can utilise today!
Offer rewards for loyalty
One of the best ways that you can encourage repeat custom is by offering rewards for loyalty. For example, attaching a voucher code onto a customer’s receipt or invoice that gives them 10% off their next purchase will be all the encouragement they need to consider buying with your brand again.
You can introduce savings that are based around multiple orders, such as having their ‘3rd order with a ⅓ discount’, which can be equally as effective when inspiring your clientele to visit your business continually.
Creating your own loyalty card scheme is another brilliant idea, as you can ask your customers to ‘sign up’ with their email address or phone number, which you can then use to send them exclusive deals that only loyalty card holding customers can access.
Hosting a members-only prize draw through an online competition platform will help to develop a greater buzz around your loyalty schemes, so there’s no time like the present to think up a few exciting and enticing reward pathways.
Rewarding repeat custom is no doubt an effective method of converting first-time customers into loyal clients.
Request and showcase positive reviews
Asking your customers for their honest opinion of your service is a surprising way to encourage greater loyalty, as taking the time to assess what they have paid for in a published review can inspire them to recognise the quality, value for money and any other selling point that your brand offers.
Posting their review directly onto your website can make them feel as though they are a part of your store, and other users passing through will spot these trusted opinions and be more inclined to make an order.
Seeing your own positive review on a web page as you scroll through can instill immediate confidence!
Stay in touch post-payment
Simply accepting payment and running for the hills after you’ve dealt with a customer is the worst thing that you can do to build loyalty, as you need to stay in touch after they receive their items for a number of different reasons.
First of all, keeping in contact will allow you to resolve issues and replace faulty items in the quickest time, showing that you are committed to top quality customer service.
Secondly, seeing a friendly branded email or text pop up on your screen can remind a customer of their positive buying experience, inspiring them to click on any links to your pages and begin another shopping trip.
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