#FridayFive: Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk about Influencers buying followers as well as comments and likes. Influencer authority used to be based on follower numbers alone, but now Influencer Marketers also look…

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this year as one of my modules and in particular, we’re focusing on fashion, especially fashion retailers and their CSR.…

Influencer or Fraud? Should We Name and Shame Influencers Who Buy their …

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of people giving their opinions of seeing it happen first hand, yet we still won’t jump that final hurdle and…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products or be added to mailing lists. Sometimes I think it’s lazy on their behalf. Other times I can see…

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just wait! Also hope you caught my play on words in the headline. I even capitalised it for you. Before…

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about them, what works and what doesn’t. I still feel the area surrounding Instagram Influencer adverts is very new and…

Passing the Baton to the Next PR Intern

It’s my first day of unemployment and I don’t really know how to feel. I left our work group-chat this morning and felt a little anxious doing so, thinking of everything I’ll be missing out on. But this day was due to come around, and it came around quicker than…

How to Make the Most of Your Placement Year

Second post of the week. So far, so good. Just three more days to go! For this one I thought I’d write about how to make the most of your placement year, because I definitely tried my best and in result, had the best year of my life. If you’re…

#PlacementYear: In Numbers

Can you believe it? Only four more days left of my placement. Four. More. Days. I can’t believe it. I had planned to post every day this week as a kind of ‘placement special’ but I’ve been super, super busy at work the past few weeks and I may not be able…

#PlacementProfile: Orlagh Shanks | PR & Influencer Marketing Assistant

Hello. Welcome to the final post in my newest blog series, where I have been documenting the thoughts of placement students as far and wide as I can. Each week I have had a profile of a current placement student giving their thoughts on searching for placements, the competitiveness, how they…