10 Do’s and Don’ts of LinkedIn – What to do and what …

LinkedIn may come under the hat of ‘social media’ as it is ‘social’ but that doesn’t mean we should use it like we use the rest of our social media accounts. It’s not the kind of place you would check into a local restaurant and post pictures of your dinner,…

#GirlBossMonday with Sarah Thornton

It’s that time of the week again: #GirlBossMonday! Last week I featured a #GirlBoss from New York, USA, and this week we’re also keeping it stateside, but we’re heading West. Sarah Thornton is the president of Sarah Thornton Public Relations, Las Vegas, Nevada.  Sarah’s boutique firm has grown since opening in Las Vegas in…

Agency vs In-House: How Do I Choose My Sector?

So I’ve always known that I want to work in an agency setting. For me, it’s a no-brainer. A small agency is where I see myself working best. This isn’t anything to do with the small-fish-big-pond debate I had a few months ago, as what I just said would totally…

#GirlBossMonday with Kristen Ruby

It’s that time of the week again: #GirlBossMonday! Kristen Ruby is the founder of Ruby Media Group, New York. Kristen is also a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. Read her interview below where she gives great advice on being an entrepreneur and explains the value of…

#GirlBossMonday with Jayne Alexander

It’s that time of the week again: #GirlBossMonday! Jayne Alexander is the Managing Director of The Dovetail Agency, London. Jayne spent 7 years with Virgin, working alongside the man himself, Richard Branson, before building her own business in 1997. The Dovetail Agency specialises in luxury travel and lifestyle PR, a sector I can only dream…

#GirlBossMonday with Noreen Heron

It’s that time of the week again: #GirlBossMonday! Noreen Heron is the President and Founder of Heron Agency, Chicago. With Irish blood in her veins, Noreen runs a strong team of female PR ladies in Chicago, USA. With many years of experience in the industry, Noreen specialises in the theatre, restaurant and hotel sectors, serving…

Has a Book Ever Changed Your Life? This One Changed Mine

Have any of you ever read a book that changed your thoughts on the world? Made you question everything? Has a book ever changed who you are as a person? I’m very into self-help books at the minute, influential books that will inspire me to be the best version of…

#GirlBossMonday with Erika Klein

It’s that time of the week again: #GirlBossMonday! You may have noticed #GBM took a break last week due to the Easter holidays (I hope you all ate your body weight in chocolate like I did!) but it’s back with a stellar interview. Erika Klein is the President and Founder of Shout PR,…

The ‘Worst Ad Campaign Ever’?

Is it something in the water? Or something in the Pepsi? April has seen a number of brands fall flat on their faces with disastrous and mostly baffling content. I find crisis communications extremely fascinating. What happens when a video about a company goes viral? (United Air). Or when an…

My Blogging Story: 7 Years Later

Last week, I received the amazing news that I had been shortlisted for Richard Bailey’s Best PR Blog of 2017 along with three other amazing student PR bloggers. For achieving a spot in the top four, Richard suggested that we tell our story of why we blog. A few weeks…