Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for the team. A little embarrassing to say the least, it led me to think – can influencer marketing work…

#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as a place to share images with friends and family, but now has become a huge numbers game. I wrote…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media Didn’t Exist’ because the hiding of likes got me thinking of all the other reasons I don’t like social…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere, their font and even their colour-scheme. But branding no longer solely belongs to companies on the stock exchange and…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what doesn’t and can take a lot of inspiration from other Influencers that are at the top of their game.…

#FridayFive: Five Ways Instagram Negatively Affects Your Mental Health

I spend too much time on Instagram. I know that, you know that, the majority of my Instagram followers know that. But if I doth protest about it so much, then why do I continuously scroll or watch Instagram stories? If I know that it does me more harm than…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise rapidly. With more followers came more recognition and more of my friends were starting to discover and support this…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three days with everyone telling their followers/friends that it was a ‘must watch’. I can vouch and say that if…

Stop the Press! Is the End in Sight for Print Publications?

Newspapers are widely known as ‘yesterday’s news’ and in a generation of having the news at our fingertips 24/7, why would we want to read about what happened yesterday? Millennials live such a fast-paced life that they want to know something the second it happens. Most young people have newspapers…