Is TikTok the New Instagram?

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in … View Post
Can Influencers Help #FlattenTheCurve?

Can Influencers Help #FlattenTheCurve?

There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in … View Post
IFH: Influencing From Home During the Coronavirus Pandemic

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content … View Post
Can Influencing Be Taught?

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do … View Post
Should Influencers be Certified in Advertising?

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something … View Post
Dealing with Diversity in Influencer Marketing

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a … View Post
Does Politics Belong in Influencer Marketing?

Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no … View Post
#FridayFive: Five New York-Irish Influencers to Follow

#FridayFive: Five New York-Irish Influencers to Follow

Before I moved to New York, I used to follow a lot of people that already lived there to give me motivation and inspiration … View Post
How Influencer Marketing Will Work on TikTok

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the … View Post
A Look Back at Influencer Marketing in 2019

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to … View Post