The Rise of the Virtual Influencer

As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry. A topic that you would think I’d be bored to tears of right now, has actually made me more intrigued than ever. One topic I touch upon within my dissertation…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the more followers, the more the influencer could charge. But with such a focus on numbers, came influencer fraud and…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what doesn’t and can take a lot of inspiration from other Influencers that are at the top of their game.…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three days with everyone telling their followers/friends that it was a ‘must watch’. I can vouch and say that if…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five ways to spot those who partake in the act. But now I’m going to write about another aspect of…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that was invested in these Influencers, the work that they were doing with other brands and how they were able…

#FridayFive: Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk about Influencers buying followers as well as comments and likes. Influencer authority used to be based on follower numbers alone, but now Influencer Marketers also look…

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this year as one of my modules and in particular, we’re focusing on fashion, especially fashion retailers and their CSR.…

Influencer or Fraud? Should We Name and Shame Influencers Who Buy their …

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of people giving their opinions of seeing it happen first hand, yet we still won’t jump that final hurdle and…