Does Influencer Marketing Belong in the Sports Industry?
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Influencer Marketing
Influencers with a Social Cause: The No Filter No Future Campaign
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
New Job, New Sector, New Me
New Job, New Sector, New Me
On Monday of this week, I started my new job in New York. I am continuing to work in Influencer
Is ‘Influencer Privilege’ a Thing?
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received
Five Influencers Killing the Game
Five Influencers Killing the Game
Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free
How Instagram Hiding Likes May Affect Influencer Marketers
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea.
The Rise of the Virtual Influencer
The Rise of the Virtual Influencer
As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry.
Five Reasons to Work With Micro-Influencers
Five Reasons to Work With Micro-Influencers
When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more
LUSH Are Flushing Social Media Down the Drain
LUSH Are Flushing Social Media Down the Drain
Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting).
The Line between Sponsored Posts and Plain Old Adverts
The Line between Sponsored Posts and Plain Old Adverts
The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on
What’s Worse: Influencers Faking Followers or Faking Images?
What’s Worse: Influencers Faking Followers or Faking Images?
I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and
