Influencer Marketing

Influencer Marketing
October 6, 2020

You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University

Let’s talk about influencers. What do they do and who do they influence? Influencers are often people on social media

Beauty
October 2, 2020

Read the Room: Was the bPerfect Launch Event Necessary?

I’ve been debating all day whether to write this blog post, but as time has went on, my blood has

Influencer Marketing
September 2, 2020

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to

Influencer Marketing
August 26, 2020

Why Don’t Network Marketers Use #Ad?

These two little letters seem to cause a lot of controversy on social media. Some of us like them, some

Influencer Marketing
August 6, 2020

Is This the End for TikTok Already?

Yesterday, Instagram revealed a new feature called ‘Reels’. What that means is, Instagram is now allowing you to create videos

Influencer Marketing
July 22, 2020

Influencer Marketing VS Network Marketing

Hello and welcome to another short Ted Talk about influencer marketing. Today’s hot topic is about network marketing and comparing

Beauty
July 1, 2020

Is the Beauty Industry Controlled by Influencers?

Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be

Influencer Marketing
June 10, 2020

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands

Influencer Marketing
May 20, 2020

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of

Influencer Marketing
May 6, 2020

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but

Influencer Marketing
April 22, 2020

Can Influencers Help #FlattenTheCurve?

There are many ways of getting information out far and wide in today’s world. We have the news on TV,

Influencer Marketing
March 26, 2020

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We