The Lifespan of an Influencer
When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that…
#FridayFive: Five Ways to Spot Someone With Fake Followers
A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk about Influencers buying followers as well as…
Fast Fashion and How We Can Slow It Down
I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this…
Influencer or Fraud? Should We Name and Shame Influencers Who Buy …
There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of…
#BloggersWanted: Lazy or Tactful?
I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products…
Love Island’s Alexandra Couples Up With BRAND New Partner
I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just…
A Life Without Numbers
There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and likes on our pages. Would it make people…
Instagram #Ad Case Study: Listerine
I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about…
Influencers and their ‘Influence’
Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may be one of them. So I’m going to guess you have…
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