Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
On Monday of this week, I started my new job in New York. I am continuing to work in Influencer
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received
Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea.
As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry.
When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more
Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting).
The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and
This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on
I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and