Every small business owner should strive to get your business heard and seen above the competition.
Correct marketing can make or break a small business; the last thing you want to do is throw money away on marketing campaigns that don’t hit the spot.
Creative, fun campaigns can help you target your audience in a way that grabs their attention and puts your business firmly in their mind when looking for your products or services, be it in the B2B or B2C sector. You want things to be impactful, not forgettable.
This post looks at creative yet effective ways for your business to get a name out there.
1. Jingle
How many items have you put on the TV or radio to find yourself singing along with a jingle? Or how many can you remember from your childhood? There are likely so many you can’t even put a number on it.
This is the sign of a good jingle and an excellent way of sticking in people’s minds. You want to make sure your jingle has people saying, “I just can’t get you out of my head” (Kylie, Minogue, not Jenner), not “Irreplaceable” (Beyonce, AKA Queen Bey).
A good jingle needs a hook or catchy rhyme, slogan, and tune that becomes an ear-worm that people can’t stop thinking about.
Keep it easy and straightforward to remember, and don’t overcomplicate it; less is more when it comes to a catchy jingle.
2. Sampling
Try before you buy is one of the best ways for people to learn more about you.
Whether this is done in-house, via pop-up shops, supermarket demonstrations (Costco anyone?), festivals or attending local events, you can put together a practical sampling experience regardless of the situation.
Work with a product sampling agency to help you determine the right approach, be it a stall, a pop-up bar, or something more fun and elaborate; allowing people to taste or try your product before they buy it can be a great way to show off who you are and what you can offer more effectively.
3. Trends and hashtags
Hashtags aren’t dead, even if the little blue bird has been replaced by a solitary letter. Hashtags are still used on the X platform, Instagram and TikTok to get people’s attention on a hot topic or for a specific section of the online community.
Creating your hashtag or joining in with virtual ones can be a great way to expose your business to new customers.
For a more effective campaign, you need to identify your customer base’s online social activity and ensure you are up to date with the viral trends. This means being proactive and getting content up within the initial rush of the movement before it fizzled out.
This could be jumping on a meme trend circulating one day, joining in on funny threads with other business businesses, supporting local sporting events or poking fun at topical news and headlines.
Whatever grabs the interest of your target audience needs to be your focus for an immediate visibility boost you can ride the coattails of for a short while.
Failing that, why not start your own trend, challenge or hashtag and get people involved with you instead of jumping on someone else’s bandwagon?
Your marketing campaign must be effective to reach your intended audience and customers. Being fun and creative and able to jump on board with social media trends can enable you to push the boundaries and reach more people than ever before.
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