If you are fresh out of school and still don’t know what you want to do or become later on in life, consider starting with Digital Marketing.
Why, you may ask? Well, it’s pretty clear that the Digital Marketing world has a very bright future as technology and social media is ever-evolving, and it’s only going to get bigger.
It might sound like a costly career path to follow, but it does not have to be.
You see, this is the beauty of technology and the online world; there are great alternatives that you can take advantage of if you first want to get a feel of the idea.
You don’t have to pay thousands and enrol in a university just yet. An excellent way that you can explore the possibilities is to register for free courses online.
The main benefit of free online courses is that it is entirely free!
So, let us have a look at why Digital Marketing might be a good fit.
The beauty of digital marketing
Digital Marketing is the key element of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, tablets and many other digital media and platforms to advertise products and services.
Digital Marketing is a broad term as there are numerous types of Digital Marketing.
Therefore, here are the top 5 categories of Digital Marketing
1. Search Engine Optimization (SEO)
The principal aim of SEO is to get a business to rank more significant in the Google search results, ultimately boosting the search engine traffic to the company’s website.
However, to accomplish this, SEO marketers research words and phrases users use to search for information online and then use those terms in their own content.
2. Social Media Marketing
Social Media Marketing involves everything that a business does via various social media channels. In today’s day and age, with the ever-evolving technology and the internet taking the world by storm, every individual is very familiar with social media.
However, social media marketers must approach social with a combined and strategic method. Therefore, social media marketing exceeds simply creating posts for social channels and replying to comments.
3. Content Marketing
Content marketing uses storytelling and data sharing to increase the awareness of a brand. Ultimately, the main goal is to have the user become a business customer by requesting more information on the business, signing up for email marketing, or purchasing a product or service.
The word “Content” can mean anything from blog posts, resources like white papers and e-books, podcasts, digital videos, and many more.
4. Mobile Marketing
This digital marketing type is focused on reaching the target audience via their mobile devices such as smartphones or tablets. Mobile marketing reaches people through websites, text messages, email, social media and various other mobile applications.
In addition, mobile marketers can tailor offers and specialize content to a geographic location or time, such as the moment when a consumer enters a store or joins an event.
5. Email Marketing
There is no denying the fact that email marketing will always be the most effective marketing technique as all business and consumer individuals use their emails to send and receive information, documents and use the emailing system as a form of communication.