Are you looking for a new way to market your business and improve your bottom line? Maybe you’ve done all you can with SEO and need to take the next step; that step needs to be video marketing.
Video marketing is proven to increase your online engagement and conversions. In this article, we explore some of the ways video marketing can improve your online business.
Countless surveys show that people are more engaged with video content than written content; video content is a little more passive; it requires less engagement from your target audience, which helps to deliver a message more effectively.
It’s one way to improve your site’s SEO.
Of course, video marketing is not the only SEO strategy you need; you also need to have researched effective keywords, optimized your on-page SEO for a better user experience, and created content that provides genuine value to your target audience. But video promotion helps.
There’s no doubt there are pros and cons to video content; on the upside, video content allows your users to engage with the website for longer and increases the chances of converting customers; on the downside, video content slows down your website and affects its SEO.
One of the metrics the Google algorithm uses to determine the ranking of your website is the time it takes for certain web pages to load if you have video content on them; it reduces the loading time and, therefore, the search engine ranking.
Improve engagement with shorter videos.
Videos require less thought and, therefore, more engagement for users. Although written content can be designed to capture the audience’s attention and deliver a call to action, video content is far more effective.
In a short space of time, you can have high-quality with fable studios.
Of course, you don’t want to be too promotional when it comes to your brand message; you want to provide your customers and prospects with a value-added service meaning that you provide high-quality content relating to your brand without promotion for brand identification.
Make no mistake; conversions increase when you have video promotions on your website. People love to see someone promoting a product or service they already have an interest in.
If you have their interest to this point, chances are you can move them over the line with video.
The secret is to have a compelling video that’s cut in all the right places to increase the punch of the message.
Like conventional selling, you want to keep the target audience engaged with the product without overwhelming them with a sales pitch. Always offer additional value with video.
Video content is very sharable. These days there is a multitude of platforms people use for personal and commercial sharing.
If you want to make your brand more visible in digital spaces, get in front of the camera and start making video content.
It engages viewers more quickly, helps to build your brand, and is more shareable than conventional written marketing formats.