If the Marketer Can’t Get it Right, How Can the Influencer?

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to luxurious islands, free products … View Post
Is TikTok the New Instagram?

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in … View Post
IFH: Influencing From Home During the Coronavirus Pandemic

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content … View Post
Influencers with a Social Cause: The No Filter No Future Campaign

Influencers with a Social Cause: The No Filter No Future Campaign

From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are … View Post
The Lifespan of an Influencer

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. … View Post
#FridayFive: Five Ways to Spot Someone With Fake Followers

#FridayFive: Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk … View Post
Influencers and their ‘Influence’

Influencers and their ‘Influence’

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may be one of … View Post
#PlacementYear: Month Three

#PlacementYear: Month Three

Month three. What an amazing 30 days its been. Only 21 of those being working days. I attended the GQ Men of the Year Awards, – can … View Post
GQ Men of the Year Awards 2017: I WAS THERE

GQ Men of the Year Awards 2017: I WAS THERE

You’re probably wondering how on earth someone like me could have been invited to an event such as this and how in the … View Post
The Rise of the Influencer

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has … View Post