If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to luxurious islands, free products every day, the latest releases to try out and thousands of pounds in the bank for every post. But we’ve also heard the complaints from influencers…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue with a new taking. TikTok has been taking over my Twitter and Instagram feeds with everyone slowly migrating to…

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve become accustomed to watching them live their best lives on press trips to the Maldives, Hollywood and Ibiza. Given…

Influencers with a Social Cause: The No Filter No Future Campaign

From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO Influencers’ but that’s a topic for another blog post.  So to see an influencer campaign with a social cause,…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that was invested in these Influencers, the work that they were doing with other brands and how they were able…

#FridayFive: Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk about Influencers buying followers as well as comments and likes. Influencer authority used to be based on follower numbers alone, but now Influencer Marketers also look…

Influencers and their ‘Influence’

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may be one of them. So I’m going to guess you have seen it. But if, like me, you are one of the extremely minor few that don’t follow Kim Kardashian…

#PlacementYear: Month Three

Month three. What an amazing 30 days its been. Only 21 of those being working days. I attended the GQ Men of the Year Awards, – can we just take a minute to let that sink in?! – a rooftop event with Marie Claire magazine, not one but two private screenings in…

GQ Men of the Year Awards 2017: I WAS THERE

You’re probably wondering how on earth someone like me could have been invited to an event such as this and how in the world I managed to bag myself a ticket. I was wondering the same thing once I was told I was going. I still feel like the entire…

I attended the GQ Men of the Year Awards with Hugo Boss in the Tate Modern, and to say it was a highlight of my life would be an understatement!

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to know about celebrities or the Insta-famous with millions of followers,…