The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Oh hello, throwback to when I used to write my #FridayFive blog posts every single week. How much time I
A recent trend that I mentioned in my 15 Influencer Marketing Trends to Expect in 2021 was the no-filter influencer.
I wrote a blog recently about what Instagram needed to do to stay relevant. I questioned whether the app would
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred
It’s quite hard to keep up with social media these days. My apps seem to be updating every five minutes,
Just imagine it. A world without social media. A world where no one but your closest friends know what you’re
It was around this time last year when I first learnt of virtual influencers. I was in the midst of
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding