What Happens When You Go Off the Grid?
Just imagine it. A world without social media. A world where no one but your closest friends know what you’re up to. A world where…
Where Did the Virtual Influencers Go?
It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three…
How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming…
A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM…
