Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just…

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and likes on our pages. Would it make people…

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about…

Influencers and their ‘Influence’

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may be one of them. So I’m going to guess you have…