Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to the situation, offering delivery services or pick-up only. Other businesses have had to try and cope with the new…

Nobody Likes You When You’re 23

That’s not a genuine fact, more of a lyric from a Blink-182 song. But it may ring true, who knows? I’m only three days in to being 23 so time will tell. 23 does seem like quite an odd age to be fair. It’s an odd number, yes, but I…

#FridayFive: Five Reasons to Enjoy Getting Older

‘Tis my birthday. And I’m holed up in isolation. I should have been well on my way to a converted barn in the middle of a Vermont mountain right now, but no, I’m still in my apartment in Jersey City. I mean, I’ve probably had worse birthdays (can’t think of…

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve become accustomed to watching them live their best lives on press trips to the Maldives, Hollywood and Ibiza. Given…

Time to Start Living in the Now

How strange a time in which we all now live. Life was pretty normal a few weeks ago. I was out having brunch, exploring New York, going to work, living my life as I had come to know it. But then came this huge curveball that none of us expected…

#FridayFive: Five Tips for Working From Home

Due to Coronavirus, almost all of us are working from home or remotely. Schools and universities are closed, forcing classes online and all work to be submitted electronically. It seems that this could potentially be life as we know it for the next couple of months with a few offices…

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could I (or anyone else) devise a strategy and say, “follow these steps and by the end of the year…

The Impact of Coronavirus for a J1 Trainee in NYC

I hadn’t really planned on talking about the Coronavirus on my blog as we see and hear enough about it on our social media feeds and on the news. But it’s hard not to talk about it when it’s affecting every single one of us on this planet. In most…

#FridayFive: Five Books I’ve Just Read | Chapter Four

It’s been a while since my last book update, and I think this may be my first since the beginning of 2020. I wish I had more time to read and I wish I owned more books. I’ve began my #12BooksIn12Months challenge again, hoping to beat my record of 15…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…