What Happens When You Go Off the Grid?

Just imagine it. A world without social media. A world where no one but your closest friends know what you’re up to. A world where you don’t post what you’re eating for dinner. A world where you don’t compete for the number of likes on your pictures. Just imagine it.…

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…

When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It was only a few months ago that Tesco introduced different skin-tone plasters. I didn’t even know this was not…

Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to the situation, offering delivery services or pick-up only. Other businesses have had to try and cope with the new…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was very skeptical at the beginning and didn’t succumb to downloading the app as I brushed it off as another…

Guest Post: What It’s Like to Intern in Amsterdam

This article was written by Megan Bryant, an Online Marketer for StudentJob UK.  A little over a year ago, I was offered the position to work as an Online Marketer at Netherland’s largest recruitment agency, YoungCapital, to manage their UK website (known here as StudentJob). In 2018, I packed my…

#FinalYearFear with Alice Jeavons

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world…

#FinalYearFear with Ciara De Carteret

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media Didn’t Exist’ because the hiding of likes got me thinking of all the other reasons I don’t like social…