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#FridayFive: Five Improvements to Your Morning Routine

I’m not a morning person. I’m not even going to pretend that I am. I’ve tried so many different morning routines you wouldn’t believe. In London, there were a few consecutive…

The Rise of the Virtual Influencer

As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry. A topic that you would think I’d be bored to tears…

#FinalYearFear with Ellie Foster

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this…

Is It Time to Give Up Blogging?

I don’t know if it’s the stress of final year, the pressure of this dissertation or the fact that I’ve been sat in this coffee shop for the past six hours…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

#FinalYearFear with Kirandeep Paul

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this…

#FridayFive: Five Books I’ve Just Read | Chapter One

This year, I started the #12BooksIn12Months challenge to make myself read more. I used to be a complete bookworm, always with my head stuck in a book and eager to collect…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what…

Gig Review: Picture This, 3Arena

The first act to ever sell out five consecutive nights at the 3Arena, Picture This performed to over 70,000 Irish fans last week. I attended the first of the five nights…