How to Diversify Your Marketing Techniques for Your Small Business
How to Diversify Your Marketing Techniques for Your Small Business
No matter how big or small your business is, you should never underestimate the power of marketing. The only way
influencers
17 Influencer Marketing Trends to Look Out For in 2022
17 Influencer Marketing Trends to Look Out For in 2022
Due to the popularity of 2021’s Influencer Marketing Trends Predictions blog post that I wrote, I thought I would sit
4 Benefits to Hiring an Influencer to Promote Your Small Business
4 Benefits to Hiring an Influencer to Promote Your Small Business
Influencer marketing has been growing at a massive rate over the last few years. This has not only helped influencers
How the Pandemic Impacted Influencer Marketing
How the Pandemic Impacted Influencer Marketing
This article originally appeared in the Winter issue of Strategic, which can be found here. The past two years have
The Ethics of Online Influencers
The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Five Irish Influencers to Follow
Five Irish Influencers to Follow
Oh hello, throwback to when I used to write my #FridayFive blog posts every single week. How much time I
Wait, Am I A Marketer Now?
Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
How to Increase Brand Awareness
How to Increase Brand Awareness
It’s a competitive field out there. Amidst competitors, having a known and trusted brand can guarantee a successful business. Popular
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Why B2B Companies Should Be Using Influencer Marketing
Why B2B Companies Should Be Using Influencer Marketing
AD | Influencer marketing is continuing to grow. In 2019, the total spent on influencer marketing globally was $5.24 billion.
Five No-Filter Influencers to Follow on Instagram
Five No-Filter Influencers to Follow on Instagram
A recent trend that I mentioned in my 15 Influencer Marketing Trends to Expect in 2021 was the no-filter influencer.
Everything You Need to Know About the Granfluencer
Everything You Need to Know About the Granfluencer
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
